For the 2024 color collection, I designed both the products and the 3D film that unveiled them. This was the second palette I personally selected since joining Ledger, inspired by gemstones—tones drawn from the earth itself. In the video, the devices emerge as if unearthed, crystallizing into their new colors with a sense of discovery and transformation. The result was a launch that felt elemental, turning product design into a moment of geology, and storytelling.